Defining Our Vision for 2026: The New Identity of BLOROGY

2026-01-08 2026-01-09 BLOROGY

BLOROGY

Introduction

To our valued partners and customers,

Thank you for your continued support of BLOROGY LLC. I am Dai Akamine, CEO of the company.

As we embark on this new year, 2026, I am proud to announce the comprehensive renewal of the BLOROGY brand logo. This evolution is designed to clearly articulate our vision and the path we intend to forge in the years ahead.

The Strategic Rebranding

Since our founding, we have focused on bringing exceptional products from around the world to the Japanese market. However, through a deep reflection on my personal journey—recovering from a major injury and "reclaiming control over my life" through the power of gear—I realized that the true value we provide is not just "objects," but the concept of "Tactical Wellness."

In today's noise-filled modern society, our mission is to deliver the essential equipment needed to build one’s own "Sanctuary"—a focused environment where one can achieve peak performance. This rebranding is a formal commitment to that mission.

Symbolism of the New Logo

We have transitioned our color palette from the previous "Digital Blue" to a sophisticated "Sunset Gold." This color is inspired by the warm, flickering light that illuminates one’s personal sanctuary or hideout, offering a sense of calm and clarity.

The Peak in "O": The sharp triangular peak embedded within the letter "O" represents the "Summit" reached after overcoming great difficulties. It reflects the "Tactical" strength and reliability of the tools we curate—gear that you can trust in any environment.
Circle and Focus: The central circle represents "Mental Focus" and "Wellness." It symbolizes our wish for you to cut through the external noise and focus on your inner potential by equipping yourself with functional beauty.

The Future of BLOROGY

While our appearance has evolved, our core philosophy—"Substance over Branding"—remains unshakable.

Moving forward, we will continue to expand our lineup by relentlessly pursuing "the authentic." We remain committed to proposing the ultimate "partners" for your desk, your workspace, and the "battlefield" of life itself.

We invite you to join us on this exciting new chapter.

January 8, 2026 Dai Akamine CEO, BLOROGY LLC